Entering International Markets: Analysis, Partnerships, Different Strategies

Automotive marketers tend to have a U.S.-centric focus in developing plans and programs even though many are working for multinationals operating in a global economy, according to a panel of auto marketers who presented some international strategies and who discussed what they have learned about international marketing at the recent 2012 J.D. Power Automotive . . . Continue Reading Entering International Markets: Analysis, Partnerships, Different Strategies